Clients & Case Studies

Max has over 15 years marketing experience working in senior positions for leading technology companies such as Adobe, Microsemi, Monetate, Amplience and Intelligent Reach.

 

Covering multiple facets of marketing, from strategic marketing to the hands-on delivery of tactical field marketing activities, Max has delivered a wide variety of projects at Technology Marketing Europe.  Below are some examples:

Case Study: SaaS Start-up - Data Feed & Online Ad Optimisation:

‘Start to Finish’ rebuild of Marketing as ‘External CMO’ for client including; 

  • Repositioning from product to customer needs focus

  • Website rebuild and collateral/content revisions

  • Developed digital marketing & offline strategy, re-aligning marketing goals to focus on delivery of qualified leads for sales, removing friction between marketing and sales teams.

  • ROI focused lead generation programme including account based marketing (ABM) programme, achieving meetings at 60% of target accounts.

  • Led, nurtured and mentored junior marketing team of 3

  • Results: Doubled opt-In database and increased leads 66%
     

"For the past 12 months I've had the absolute pleasure to work with Max at Technology Marketing Europe.

 

Hardworking, smart and able to manage multiple projects concurrently, Max can help with virtually every part of the marketing mix and applies himself with a high level of attention to detail; the emphasis being on output. Every piece of work Max has led, has been well thought through and delivered on time."

Chris Hoskin, Regional Director of Marketing, Narvar

"Max has just led our team at IMRG through a complete brand refresh…and quite frankly it’s been a brilliant experience. He took time to understand and define our current brand positioning and used that to then develop an entirely new set of marketing collateral as well as the entire website. We are delighted with the final result and the whole process has been a pleasure. Max worked seamlessly with the team and quickly earned their respect with the quality of his work and approach."

Justin Opie, Managing Director, IMRG

Case Study: SaaS / On-Premise Artificial Intelligence (AI) Enterprise & eCommerce Search

Interim EMEA Marketing Director (maternity cover):

  • Managed full marketing mix and regional strategy pivot during Covid-19

  • Transition of all event based lead generation to digital marketing strategy

  • Creation of digital marketing ABM strategy - Europe first then global rollout

  • Managed partner marketing across 6 partners across EMEA

  • Transitioned to GDPR compliant lead generation with 3x growth in opt-in database

  • Results: 10x increase in target account pipeline, CPL reduced from $160 to $68

"Max is a trusted colleague and partner to everyone he interacts with on our team—from partners to sales to marketing, both in-region and globally.

 

The scope of Max’s role continues to grow because he’s such a trusted partner in each program and initiative he contributes to. His execution is so flawless and strategy so well-founded that we have expanded Max’s role to also work on refining our global marketing campaigns.

 

Max's positivity, creativity, and strategy create great energy, elevating the work of the entire team around him. I look forward to working alongside Max for a long time to come!"

Renee Cohen, VP Growth Marketing, Lucidworks

Technology Marketing Europe’s client list present and past includes;

 

  • Monetate

  • Narvar

  • Intelligent Reach

  • IMRG

  • Tryzens

  • Bluecore

  • Lucidworks

To discuss how we can help with your marketing needs, please contact us.

"Max has been a fantastic team member at Monetate, who consistently delivers on what he promises. Well liked by his colleagues, he is smart, witty and reliable.

 

As Dir. EMEA Marketing, I never have to worry about Max; he sets a plan and executes against it."

Maribeth Ross, CMO, Monetate

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