Whatever your company size and whatever your objectives, we have extensive experience managing all aspects of European go-to-market programmes. We focus on identifying the most cost effective routes to market, enabling our clients to maximise Return on Marketing Investment.
Typical services provided include:
Market sizing and opportunity (TAM) analysis
Target account identification, sales support building target account lists
Support of market development teams and account based marketing programmes,
Lead generation campaigns and activities (copy writing and media buying)
Press, media and analyst relations (PR/AR)
Organisation of regional events and exhibitions
Partner marketing programmes
Creation and localisation of content, collateral, websites and digital campaigns
How we work:
First and foremost, its vital we understand your needs and goals, so that we can tailor a programme to suit. Often this may involve an initial project to identify the territories should be prioritised, based on market size, market readiness for the solution and ease of market entry.
Once targets have been established, we work to your needs and budget to deliver an on-going marketing programme, that will deliver a steady flow of leads into your sales teams through lead generation, campaign and event activities, whilst building market awareness and visibility through PR, thought leadership and content marketing.
To do this, we will work as your virtual local marketing team, covering everything from strategy to execution, working with your marketing teams at headquarters, as well as your regional sales leaders to deliver a local programme that works.
Depending on the complexity of the programme, we typically work on a retained basis for between 1-3 days per week, significantly reducing the costs of building a European marketing programme.
If you’re interested in discussing how we can help support your European sales organisation, please contact us. We would love to hear from you.